It seemed like there was a different camera crew following the Menlo School girls flag football team at every game they played last fall.
Of course, the first season of girls flag football in California was worthy of some news coverage. But most flag football teams don’t have a Hall of Famer and Super Bowl-winning former 49ers quarterback as an assistant coach.
That’s the cultural cachet that former 49ers stars like Steve Young still carry, even as they transition from star player to neighborhood dad.