For most of the year we try to tune out TV commercials like we try to ignore an obnoxious Raiders fan. We make fridge runs. We use our remote controls to whiz past them.
But when the Super Bowl arrives, it’s game on. Suddenly, we can’t take our eyes off the ads because, heaven knows, we don’t want to miss seeing aliens at Walmart, an avocado wearing a tiny helmet, or MC Hammer belt out “U Can’t Touch This” for the 7 millionth time.
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Sunday was no exception. Once again, companies paid big bucks — more than $5 million a pop — to air ads as the 49ers and Chiefs duked it out.