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San Francisco 49ers: Identifying Most Important Figures in Chip Kelly’s Offense

Chip Kelly will aim to engineer an offensive turnaround for the 49ers in 2016, here we analyse the key figures that will help him to do so.

The San Francisco 49ers offense was a trainwreck in 2015, proving an overly conservative and ineffective unit that never looked like consistently putting up enough points to contend as the team limped to a 5-11 record.

A big reason why the 49ers finished No. 28 in the NFL according to Football Outsiders metrics was the head coach Jim Tomsula, who came from the defensive side of the ball and worked above an offensive coordinator in Geep Chryst who had enjoyed little success in the role in his previous stint with the San Diego Chargers.