By Leonard Pitts Jr.
Miami Herald
Colin Kaepernick is staring at you.
It’s a black-and-white image, a portrait taken from a distance that feels painfully close, even intimate. Kaepernick, the reviled and revered NFL quarterback who has been unemployed and unemployable since he sparked a movement of athletes and others kneeling during the national anthem to protest police brutality against African-Americans, watches you with clear eyes and a serious mien.
The text running across his face reads as follows: “Believe in something. Even if it means sacrificing everything.”
Given that Kaepernick has sacrificed a chunk of his physical prime, if not his entire career, on an altar of principle, the ad is undeniably powerful.