Perhaps, one of the most amorphous concepts in sports and the world at large is “culture.” What exactly does culture mean for the fortunes of a franchise? Can a bad team that loses games have a good culture? Can good teams who take care of business have a bad culture?
Many prospective coaches, including some in this hiring cycle, will be heralded for their ability as “culture setters.” You need no more proof that this quality and its ability to translate to on the field success has an unreliable hit-and-miss ratio than searching “Sean McDermott culture” followed by “Matt Rhule culture” and counting a similar number of hits for each.