This is kind of amazing. Jerry Rice did some promotional work with Lyft, and it involved driving around in a Lyft car one day. In case you do not know, Lyft is a transportation service like Uber.
The video shows a handful of people getting in the car with Rice and he proceeds to start driving. He engages the customers in conversation, and it gets great from there. Some say they are born-and-raised 49ers fans. Others he engages on the topic of dancing (remember his time on Dancing With The Stars). The key to all of this is that none of the passengers recognizes him as the G.