Bill Walsh.
It’s a name that should send shivers down a San Francisco 49ers fan’s spine — good shivers. Bill Walsh represents an era of 49ers football that around 29 of the 32 NFL franchises could never even dream of having. It’s a name to be treated with reverence and respect for 49ers fans and fans of football in general.
Or maybe you’ve heard it used as a marketing tool far too many times in recent years for it to give you goosebumps. Maybe somebody who draws a particular ire in your heart uses the legendary coach’s name as a way to buy some cheap PR where it’s sorely needed, but extremely undeserved.