“When I started in the role, it was pretty simple. We just conducted an auction for the fixed packages for the two conferences, and Sunday and Monday [nights],” said Kraft, who now chairs the committee. “And over the last decade and a half, it’s become a much more detailed, customized project, so that we’re looking at each game window, and not just how it is good for us, but how we’re presenting it to the changing tastes of our fans.”
The meat and potatoes of the new deal reflects that. Each legacy network is connected to a streaming service in the deal—Disney to ESPN+, NBC to Peacock, CBS to Paramount+ and Fox to Tubi—and those streaming services will be able to broadcast games, and in some cases do so exclusively (ESPN will have the option to put an international game on ESPN+).