I'd be curious to see how much of the sales are from before his benching vs. after his benching.
2015 was not a great year for Colin Kaepernick as the San Francisco 49ers quarterback, but it was a pretty good year from a merchandise perspective. The NFLPA released a list of the top 50 players in merchandise sales for the period of March 1, 2015 to February 29, 2016, and Kaepernick ranked No. 13. Running back Jarryd Hayne ranked No. 43.
Kaepernick was the top seller for "player-identified caps" from New Era and Lids. I don't think I've ever owned a player-identified cap, but obviously some folks like them.