Now that the 49ers are on the brink of a Super Bowl date after several seasons of lackluster play, businesses around Levi’s Stadium in Santa Clara are hoping they’ll be able to share the wealth from the team’s newfound success.
And with thousands of rabid Green Bay Packers fans — otherwise known as “Cheeseheads” — expected to descend on the Bay Area this weekend for Sunday’s NFC Championship Game, they may get their wish. The team’s first winning season since Levi’s opened in 2014 already has brought a noticeable uptick in weekend business for hotels and restaurants, and the allure of a championship game could be the icing on the cake.