At this point in our capitalist experience, we're very used to outlandish, overwrought advertising. One promo from DirecTV tied to Sunday's 49ers game, though, took things a hair too far.
Atop the Hilton Santa Clara adjacent to Levi's Stadium on Sunday, ahead of the 49ers' matchup against the Dallas Cowboys, stood a 30-foot tall inflatable George Kittle head. More specifically: his bald head. A Redditor posted a picture of the scene a few hours before kickoff:
No, nothing has actually changed with Kittle's signature flow. The jarring cut is part of DirecTV's "Nothing On Your Roof" marketing campaign, which is meant to dissuade customers of the notion that to have DirecTV is to have a giant, unsightly satellite dish on their roof.