The San Francisco 49ers today announced the hiring of Alex Chang as chief marketing officer. A veteran of almost two decades in major brand marketing, Chang has become an influential player in the sports marketing industry over the last eight years while with American Express, IMG, Wasserman and Samsung Electronics America. Most recently, Chang served as the head of partnership marketing for Samsung.
In his role with the team, Chang will lead all areas of marketing including brand marketing, communications, game/event presentation, creative services, content, media, digital, social and community programs.
“Our leadership team was strengthened today with the addition of Alex Chang,” said 49ers President Al Guido.