The free event, which started at 11 a.m. and was scheduled to go through 3 p.m., was hosted by the Niners at Tom's Watch Bar and overrun by a sea of red on the eve of the NFC title game, with a line to get in snaking around the entirety of L.A. Live's courtyard and out onto the surrounding streets.
The event was filled with all the usual pre-game rally fanfare: a raffle, special guests (49ers Super Bowl champion Eric Davis was on hand, along with the Niners' mascot and Bay Area rapper/49ers superfan P-Lo) and, of course, free giveaways.