An academic scholarship isn’t the only reward a student-athlete can receive after the NCAA recently changed their controversial Name, Image and Likeness rules allowing athletes to create revenue with their name, image and likeness outside of their universities and organizations. From gaining endorsement deals and sponsorships to establishing their own companies with their names, the length of which these student-athletes can go with the NCAA’s latest decision seems limitless.
With new freedoms comes new responsibilities, how will these students handle their ability to profit from themselves? Will this impact their performance in their respective sport for better or worse?