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SDSU’s new partnership brings AI to athlete branding

Daily Aztec | March 21, 2025

Related Topics: Brenden Hill, San Diego State University, Miles Byrd, Jared Coleman-Jones, Adam Echelman

San Diego State is embracing artificial intelligence to enhance athlete branding and maximize NIL opportunities through a new partnership with Out2Win

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Players of the San Diego State men’s basketball team come together for a group huddle including guard Miles Byrd, guard Taj Degourville, and forward Jared Coleman-Jones earlier in the season at Viejas Arena.

Sam Nichols

San Diego State University (SDSU) is taking a major step forward in its Name, Image, and Likeness (NIL) initiatives by partnering with Out2Win, an AI-powered athlete marketing intelligence platform.

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