The San Antonio Spurs announced a new team sponsorship with Viva Aerobus, Mexico’s ultra-low-cost airline. This is first partnership for the airline with a U.S. professional sports team. In honor of the new venture, Viva Aerobus will unveil a Spurs-branded Airbus A320 this spring.
“Our unwavering fans in Mexico have always been a big part of the Spurs Family and they are deeply woven into the fabric of our ‘Por Vida’ culture,” said Katrina Palanca, Vice President of Global Partnerships for Spurs Sports & Entertainment. “Viva Aerobus embraces the vibrant Mexican culture and values the tremendous growth taking shape in San Antonio.