Via a Spurs Organization press release:
The San Antonio Spurs today announced NERD Focus as the official energy drink partner of the Spurs and AT&T Center. The nootropics infused energy drink was originally founded by a University of Texas at San Antonio (UTSA) student in 2006 and it will now be sold throughout AT&T Center at all in-arena events. Fans will also get to visit the newly branded NERD Focus Drink MKT that is open at Section 122 and features the latest NERD flavors.
NERD distinguishes itself from other energy drinks by offering ingredients that support mental acuity and focus.