While the number one pick in any draft brings a certain level of excitement to the winning fanbase, earning the first pick in the 2023 draft lottery could alter national perception of the San Antonio Spurs in a lasting way. Despite winning 5 NBA Championships between 1999 and 2014, and winning no less than 61% of regular season games during that same span, the Tim Duncan era Spurs were largely considered boring. A number of factors contributed to this perception, including market size, Pop’s open disdain for media and fame, and Duncan’s disinterest in being the center of attention.