Just ten days after unveiling a new logo to commemorate their upcoming 50th Anniversary season, the San Antonio Spurs are at it again, this time releasing three new secondary logos to help “broaden their brand”. Per the Spurs’ official press release:
These new marks help broaden the team’s brand with three adaptable logos, while staying true to the Spurs iconic legacy. This announcement is part of the team’s season-long celebration taking place during the 2022-23 campaign to commemorate 50 years of Spurs basketball in San Antonio beginning in 1973.
The secondary collection includes a Texas-shaped design, an SATX wordmark and an SATX basketball logo:
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The longstanding primary Spurs logo and icon featuring the classic spur design, as well the team’s global logo and wordmarks will remain unchanged.