In 1999, the San Antonio Spurs were on top of the world. The shortened lockout season opened the door for a former ABA team to win an NBA title.
After nine seasons in the Alamodome, the San Antonio Spurs leveraged their newfound status to request a new state-of-the-art facility more befitting of their sport and status. As the rodeo was simultaneously outgrowing the Joe & Harry Freeman Coliseum, a partnership formed to build an arena that could support the growing audiences of both.
Episode 37 of The Ring of The Rowel entitled “Saddles and Spurs,” sheds light on the campaign to build the SBC Center, a new home apropos to elevating and maintaining their championship team.