Ever since the Spurs won the right to draft Victor Wembanyama, big changes have been afoot in San Antonio. They’ve gotten media attention like never before and even have their own ESPN reporter for the first time since their championship-contending days. However, one thing the Spurs have rarely had is a player highlighted by an international brand. Tim Duncan was sponsored by Nike and later Adidas, but while he appeared in some commercials, it’s hard to recall him truly being “highlighted” (just how he liked it).
But now we’re seeing that international branding being wielded on Wemby’s behalf thanks to a sponsorship from Nike, which has dubbed him the “The Extraterrestrial” while promoting their new tech line, which includes fleece workout wear, shoes, and other gear for all ages.