The Sacramento Kings digital and social media team is widely regarded as one of the best in all of sports. They keep up with the latest trends in memes and are masters of self-deprecation, a handy tool when rooting for the Kings.
They occasionally team up with other digital media groups to produce video and other content, including a seemingly-yearly hype video featuring players on the roster mixed in to impressive graphics. This season is no different, as the Kings released this year’s version on Wednesday afternoon.
The video was made by Gibson Hazard, who has produced Nike commercials as well as the on-stage graphics that appear behind Drake when he’s in concert.