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Sacramento Kings guard Rajon Rondo apologizes again for slur directed at referee Bill Kennedy

Sacramento Kings guard Rajon Rondo has offered a stronger apology for directing a gay slur at veteran NBA referee Bill Kennedy.

Rondo issued a statement Tuesday addressing those who viewed his initial statement as a non-apology. He said: "I want to be clear, from the bottom of my heart that I am truly sorry for what I said to Bill. There is no place on or off the court for language that disrespects anyone's sexual orientation. That is not who I am or what I believe and I will strive every day to be a better person.