Throughout February and beyond, the Sacramento Kings are dedicated to celebrating and honoring Black history. This year, building upon the pillars of the organization’s “Pledge to Our Black Community” released in June 2020, the team developed programming for the entire month aimed at advancing racial equity through candid conversations, supporting Sacramento’s Black-owned businesses, investing in Black futures, highlighting local Black artists and honoring Black community leaders. These efforts were made possible in partnership with Golden 1 Credit Union, Arden Fair, SMUD and Crown Royal.
“For us, it’s really important to be able to use the platform that we have in the NBA, which is a great international platform, to create change and do good in the community.