Virtual Reality Experience Provides Behind-the-Scenes Look at Uniforms with Willie Cauley-Stein
Sacramento, Calif. — Today, the Sacramento Kings unveiled a new uniform system for the 2016-17 season, featuring the team’s recently released logos. With a focus on using technology to enhance the fan experience, the Kings debuted the uniforms in an interactive and innovative way.
A virtual reality experience crafted with premium virtual reality content creator River Studios will provide fans an all-access, 360-degree perspective of Willie Cauley-Stein in uniform at a recent photo shoot. Fans can experience the VR demo at the Arden Fair and Galleria at Roseville team stores, where the uniforms are on display.