New York (AFP) - The NBA is forging ahead with plans for world domination, hoping that India will be the next Asian power to be seduced by hoop dreams after already captivating China.
The landmark appearance of Sim Bhullar for the Sacramento Kings last month, the first player of Indian descent to score in the NBA, gave a fresh jolt to the league's bid to win over the cricket-mad nation of 1.3 billion.
The NBA opened an office in Mumbai in 2011, part of a sophisticated international operation that has spread to all corners of the globe at a time when the league itself is becoming increasingly cosmopolitan.