A half dozen flesh-toned mannequins – draped in first- and second-round prototypes of adidas-manufactured uniforms – along with buckets of shredded paper and countless rolls of adhesive tape, flooded every corner of Kings Creative Director Ryan Brijs’ third-floor Sleep Train Arena office, transforming the executive workspace into a makeshift design and fashion studio.
With a team-wide push for innovation – on top of a looming, final deadline – Brijs and Kings VP of Brand Development Erica Rau shifted from tweaking pixilated patterns on computer screens to physically attaching and exhaustively reconfiguring printed paper strips on purple, black and white fabric.