The days of the NBA not having advertisements on jerseys are over. Thanks in part to the NBA’s new program, the Kings have become the second team (the 76ers were first) to sign a jersey sponsorship deal. Sacramento has partnered with Blue Diamond for three years and Blue Diamond’s logo will appear on all player jerseys for the upcoming season. It should be noted that this will only be the case for player-worn jerseys and jerseys for fans will still come advertisement free (for now).
Here’s what the Kings have to say about their new sponsorship:
Sacramento, CA – Today, the Sacramento Kings announced a new partnership with Sacramento-based Blue Diamond Growers, the world’s leading almond brand.