The Sacramento Kings announced a partnership with Curtis “50 Cent” Jackson on Wednesday.
The rapper-turned entrepreneur, actor and producer has a cognac line that will be available next season in the Golden 1 Center concourses.
The Grammy-Award winner was spotted next to owner Vivek Ranadivé at Las Vegas Summer League and was photographed rocking a Kings jersey during a performance and later with several Kings in town. The hints were there for some sort of partnership with the organization.
“We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy,” Ranadivé said in a release.