The sneaker industry couldn't be on a higher trajectory.
In addition to high-profile collaborations, signature lines and the ever-growing love for personal style, the NBA itself instituted a rule lifting the restriction on colors for this season.
As a result, players more than ever are encouraged to be creative and show their personality through what they rock on the hardwood.
In an article on HoopsHype, NBA legends and current players — including Mike Bibby and De'Aaron Fox — discuss their love for footwear, favorite kicks and more.
"I've always loved shoes," said Bibby. "But I didn't start collecting them until I was in the NBA.