SACRAMENTO, Calif. – Today, Crown Sports United announced an extended partnership between the U.S. Ski and Snowboard Association (USSA), the national governing body of Olympic skiing and snowboarding, and Blue Diamond Almonds, the world’s leading almond brand. Crown Sports United will serve as an agent for USSA’s major events, including the Toyota U.S. Grand Prix, the Putnam Investments Freestyle Challenge and U.S. Alpine Championships. It currently serves as the global sales representative tasked with marketing property and intellectual rights within the USSA portfolio.
Sacramento Basketball Holdings, LLC (SBH) launched Crown Sports United in 2014 as a full service consulting practice to assist with sponsorship development and brand building for a wide range of clients.