A very cool look at the making of the Kings' new brand-launch video.
The Sacramento Kings recently rebranded themselves. To celebrate, they had a big press conference, gave out free tattoos to fans, and made this video:
Now, the Kings have released a behind the scenes look at the making of that commercial.
So far, this roll out of the new logo has been very impressive. As the Kings move into their new arena, the organization is trending in a positive direction. Now if they could only find a coach.