Yesterday, Dave White wrote about how Eddie Jordan and the men's basketball team is hurting the overall Rutgers brand. Bob Cancro also wrote about how it takes time to build a brand, perhaps one program at a time. Is our epically bad men's basketball team the reason Rutgers is generally panned as unworthy of being in the Big Ten? No, it is just the icing on the cake for haters who feel Big Ten commissioner Jim Delany went insane by adding Rutgers to the mix. Football has been and always will be the revenue driver and leader of perception of a university from an athletic perspective.