Imagine tuning into watch Notre Dame in its usual 2:30 PM ET slot on NBC knowing that a matchup between Ohio State and Michigan is on deck primetime. If that’s not enough, add in “Sunday Night Football” just 24 hours later.
That is the scenario that NBC is planning for as media rights negotiations continue for the Big Ten.
The Big Ten media rights are extremely valuable and negotiations are reaching insane levels. According to Michael McCarthy and Amanda Christovich of Front Office Sports, NBC could be ready to go all in on this deal.