There needs to be a major public relations push to start changing how people look at the Scarlet Knights on the hardwood.
Back in the winter of 2001, Rutgers football was an absolute trainwreck.
Terry Shea had been fired after one of the worst stretches of football in recent memory. The coaching search Bob Mulcahy had run ended up with some Miami defensive coordinator after a couple of other choices had turned the Athletic Director down. Greg Schiano walked into Rutgers, started preaching National Championships, and all of a sudden things started to turn.
As you can see, with a celebrity appearance, a clever commercial, and a lot of hard work, Rutgers football started to become cool.