Rod Smart -- who shot to fame in the XFL using the nickname "He Hate Me" -- has gone missing and his family is extremely worried for his safety.
The Lancaster County Sheriff's Office in South Carolina has issued a "Missing Person Advisory" -- noting 42-year-old Smart was last seen on June 12 around 10:30 AM.
Cops say his family is "worried about his safety and well-being" -- adding, "It is unusual for him to be out of touch for this long."
He was last seen driving his silver 2016 Nissan Maxima with North Carolina tags.