And here we go — it’s time for the Super Bowl commercials to start rolling in. These days you don’t have to wait for the big game, because where’s the profit in that? For $5 million per 30-second spot, companies need to get all the publicity they can from these commercials, so releasing them pre-game is the way to go. As the new spots come out, we’ll be keeping you up to date right here, and when we get enough we’ll rank ’em. Check back every day until Feb. 5.
First, Skittles checks in with their new ad, and it’s an upgrade from last year’s bizarre Steven Tyler nightmare-inducer.