Super Bowl LI will be remember for an unbelievable catch, comeback and redemption story. But Super Bowls aren't just about football—commercials are an integral part of the viewing experience and, for non-football fans, they're the main attraction.
More than 100 million Americans tune in to watch the Super Bowl every year. The broadcast presents marketers with a golden opportunity to reach a huge amount of consumers, and that's why Fox was able to charge $5 million for a 30-second spot.
• The 15 funniest Super Bowl commercials of all time
Full disclosure: the commercials this year were kind of a disappointment, though we hardly noticed because the game was so damn good.