SEC honcho Greg Sankey made the announcement Thursday ... saying "it is past time" government officials pull the plug on a flag that features prominent ties to the Confederacy.
"Our students deserve an opportunity to learn and compete in environments that are inclusive and welcoming to all," Sankey said.
"In the event there is no change, there will be consideration of precluding Southeastern Conference championship events from being conducted in the State of Mississippi until the flag is changed."
Of course, Sankey's press on Mississippi lawmakers is just the latest in a long line of efforts from Americans to cut ties with its Confederacy past.