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UCLA Hoops Star Amari Bailey Signs 'NIL' Deal With Apparel Company ... Partnering With Ethika

UCLA hoops star Amari Bailey signed a lucrative 'NIL' deal with Ethika and will receive a percentage of revenue from his products ... TMZ Sports has learned.

The exact details of the deal remain unknown, but the California-based apparel company tells us the plan is for Amari to create/design underwear with the company.

"The NIL deal with Amari couldn’t have come at a better time. I’ve followed Amari’s career since he was a youngster," Ethika exec Darius Burton tells us.

"I’ve always been impressed how he handles himself on and off the court.