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The Super Bowl Commercial You Probably Never Saw Is Still As Powerful As Ever

This commercial has been around since 2014 — that’s the year that the group that made it, Change the Mascot (a national campaign launched by the Oneida Nation), submitted it to the National Congress of American Indians to be aired just before the Super Bowl.

The message is for the NFL Washington football team to change its nickname.

As Super Bowl ad time was prohibitively expensive then as it is now, and the NFL would never allow it on TV anyway (due to their “activism” ad policy), it had no chance to air on TV during the game.