Hispanics are reshaping sports in America. With Hispanic Heritage Month upon us, SI is honoring the 30 most influential Latinos in sports who aren’t athletes: the coaches, journalists, CEOs and other innovators who shape American sports culture and industry.This list, which is unranked, defines influence by how each person affects the fan experience. These household names don't just offer a diverse perspective—they enrich the American sports landscape.
Linda G. Alvarado
Occupation: Co-owner, Colorado Rockies
Hometown: Albuquerque
Age: 66
Alvarado is the President and Chief Executive Officer of Alvarado Construction and President of Palo Alto, Inc.