Taylor Swift won't be showing her face banner anymore when the Los Angeles Kings are in town -- 'cause the fans don't wanna see it ... and the team is obliging.
L.A.'s pro hockey team made the announcement over the weekend ... saying that, going forward, the Kings will be covering up Taylor's banner during their home games at STAPLES Center. It's hanging in the rafters next to Lakers banners and retired jerseys.
A marketing rep for the Kings told Arash Markazi of the L.A. Times that fans just weren't digging it, so the team wants to show 'em they're listening.