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Taylor Swift My New Single Is All About 'ME!'

Taylor Swift is dropping her new single at midnight ... and she says the new track is all about embracing your individuality, celebrating it and owning it.

After dropping tons of hints about her new song throughout the day Thursday, Taylor finally opened up about her new music in an interview with ABC's Robin Roberts during the first round of the NFL Draft, which is going down in Nashville -- Taylor's hometown.

All eyes were on Taylor as she gave some background on the song ... and it's not just because she was wearing a bright, rainbow wrap dress.