He continued ... "I have to learn from this and understand that a president of an institution as important as the federation -- above all in ceremonies and that kind of thing -- should be more careful."
Spain has taken home the gold in the Women's World Cup, but folks online are more focused on a super-cringe moment after the win ... when the country's football president planted a kiss on one of the players' lips.
The smooch went down Sunday, as the team received their gold medals after beating England in the final.
Spanish football federation president Luis Rubiales was at the end of the line congratulating the athletes when he gave midfielder Jenni Hermoso a kiss squarely on her mouth.