6:48 AM PT -- 8/25 -- Luis Rubiales is refuting reports of his resignation ... saying on Friday he isn't going anywhere, and insisting the kiss was consensual.
"Do you think this is so serious that I should go, after the best management in the history of Spanish football?" Rubiales said, according to reported translations. "Let me tell you -- I'm not going to resign. I'm not going to resign. I'm not going to resign."
Rubiales added his own take on the situation .