Taylor Swift simply has more star power than Beyoncé ... at least according to one pro football legend.
Shannon Sharpe delivered the (surely to be controversial) take on the two pop stars after a recent report claimed T.S. generated over $331 million for the Chiefs/NFL and the Chiefs -- something Unc believes Queen B couldn't have matched.
The convo went down on Sharpe's and Ochocinco's Nightcap podcast ... when Shannon asked Chad who else could've generated hundreds of millions of dollars just by showing up to a few games.