Reebok is officially DONE with CrossFit ... the apparel giant announced it's cutting ties with the workout company after the org.'s CEO posted an incredibly insensitive tweet in the wake of George Floyd's death.
Here's the deal ... Gregg Glassman -- the man credited with creating the super popular CrossFit weight-lifting program -- responded to a tweet from the Institute for Health Metrics and Evaluation on Saturday.
IHME wrote, "Racism and discrimination are critical public health issues that demand an urgent response. #BlackLivesMatter"
Glassman commented on the tweet just a few minutes later .