LeBron James is already making moves in Hollywood -- the newest Lakers star just sold a movie project to Paramount Players ... and he's making a play for the starring role.
The project is a comedy movie, according to Variety ... which says Bron has been developing the flick with his production company, SpringHill Entertainment, and writer Steve Mallory.
Mallory wrote the Melissa McCarthy movie "The Boss" and he's working on her next project, "Superintelligence."
LeBron is producing the flick with his business partner Maverick Carter.