When I analyze whether a player is on the rise or the fall, in a decline or just a slump, I examine recent statistics and compare them to a player’s career norms. For offensive players, I look at 14-day sample sizes to project what is reasonable to expect for the next week or two and 30-45, sometimes 60-day sample sizes coordinated with career norms to project what to expect for the next two or three months. This two-pronged approach helps predict who I should start or sit in weekly lineups as well as who to target, buy or sell, going forward.